Getting started: Introduction

After reading this guide, you will be familiar with the basic OpenX Ad Server concepts of:

Introduction to OpenX Ad Server

OpenX Ad Server is a platform that serves ads to your direct-sold inventory. It helps you channel sales of your advertising inventory using various online and mobile formats. By using targeting to match impressions with ads, Ad Server helps you increase revenue as a publisher. With OpenX Ad Server, you can manage your inventory, review forecasts, traffic ads and run reports to track your progress, and more.

To make sure you are ready to go, see Before you begin, and for a high level overview of what to expect, check out When you first log in.

OpenX Ad Server Elements

The following diagram shows the structure of basic OpenX Ad Server elements.