After reading this guide, you will be familiar with the basic OpenX Ad Server concepts of:
User setup and Inventory
Ad delivery setup
Introduction to OpenX Ad Server
OpenX Ad Server is a platform that serves ads to your direct-sold inventory. It helps you channel sales of your advertising inventory using various online and mobile formats. By using targeting to match impressions with ads, Ad Server helps you increase revenue as a publisher. With OpenX Ad Server, you can manage your inventory, review forecasts, traffic ads and run reports to track your progress, and more.
OpenX Ad Server Elements
The following diagram shows the structure of basic OpenX Ad Server elements.